Wayfinding and Information Experience
Comprehensive signage and wayfinding development for a renovated historic building on a large university campus that combines the integration of navigation and identity into the built environment.
Information Design / Experience Design / Wayfinding Strategy / Architectural Signage
With a historical facade and ornamental detail in the Collegiate Gothic style, the interior of this campus structure was taken down to the structure to allow for an open and modern interior to be created. The wayfinding system utilizes a contemporary identity while embracing the physical materiality of the building’s historic structure and surfaces. The result is an innovative integration of navigation and identity assets into the architecture. Material details were drawn from the original finishes including the use of formed steel to generate panels for building directories and directionals while modern geometric typography balanced the blend of old and new. Wrap around structural forms allowed for an integrated approach with the new space forms. The minimalist material palette of aluminum and glass was complimented by these simple extrusions containing classroom and departmental identification.
